Top Delivered Meal Kits and Specialty Foods Apps in New Zealand on Android: Q1 2025

The first quarter of 2025 saw varying trends in the performance of leading delivered meal kits and specialty foods apps on the Android platform in New Zealand. Here's a closer look at the top five apps based on data from Sensor Tower.

My Food Bag experienced a notable increase in weekly downloads, peaking at 345 in late February. However, a decline was observed towards the end of March, with downloads settling at 206.

HelloFresh: Meal Kit Delivery showed a steady increase in weekly active users, starting at approximately 2.5K and rising to about 6.8K by the end of March. Weekly downloads fluctuated, reaching a high of 157 in late January.

Vivino: Drink the Right Wine maintained a consistent weekly revenue around $30, with a slight peak at $33 in early March. Weekly downloads showed minor fluctuations, with a peak of 65 in early February.

EveryPlate: Cooking Simplified had minimal download activity, averaging around 3 to 5 downloads weekly, while active users remained stable at around 39 throughout the quarter.

Healthy Food had a brief presence in the data, with downloads at 3 in early February, but lacked significant activity in other metrics.

These insights provide a snapshot of app performance, and more detailed analysis can be found on Sensor Tower's platform.